After a long awaited time and hearing about Brave Browser from many people, I decided to finally test it out myself.

First thing I have to say about Brave is it’s genius. The economic model is brilliant. Brave rewards users who browse through the Brave Browser in the form of Basic Attention Token (BAT), while at the same time allows for a self-reinforcing economic model that contributes their earned BAT tokens back to content creators and publishers of their choice.

Furthermore, users can opt-in to auto contribute their earned BAT to support publishers and content creators on a monthly basis through Brave Rewards.

If users don’t want to view ads, Brave enables them to block all ads and maintain privacy. This is a luxury not found within other search engines and truly unique. However, in order to earn BAT for viewing ads, users must enable ads as they are automatically disabled when you first setup and install the Brave Browser.

About Brave

The Brave Browser prides itself on being “a new internet” and states the following on their website:

“Much more than a browser, Brave is a new way of thinking about how the web works”.

“Brave is on a mission to fix the web by giving users a safer, faster and better browsing experience while growing support for content creators through a new attention-based ecosystem of rewards”.

There is an introductory video on Brave here.

Brave also has one of the most extensive and credible teams behind it. Of all the people on board the team, there is Brendan Eich who serves as the Founder and CEO of Brave and was also the inventor of JavaScript and Co-Founder of Mozilla and FireFox. During 2017, Mozilla boasted $562 million in annual revenue and had a net income of $89.9 million along with over 1000 employees.


After downloading and using the Brave Browser myself, I think this is one of the most unique applications that sets Basic Attention Token (BAT) apart from many other cryptocurrency projects. The Brave Browser works and its economic model is brilliant.

Furthermore, I will likely begin using Brave Rewards on my site and allow users interested in contributing BAT, to do so.

Disclaimer: I am invested in and/or have an interest in one or more assets discussed in this post.